Create a website for the direct-to-consumer launch of a new prescription acne product focused on the teenage market – and do it very creatively. The website also needed to get the attention of big pharma for an exit.
Stiefel /Duac
Assignment
Services
OpenMind Research, Rebranding, Web Development (Design, Content, Animation, Game, Content Management), Resolved FDA and COPPA regulatory issues, Postcard campaign, Search Engine Optimization, Copywriting, Art Direction, Graphic Design.
Results
Website went viral and prescriptions increased ROI 1,000% within 3 months. That rocketed the brand to the #1 spot in its category. The website changed the entire category. Competitors imitated the site (unsuccessfully). The website won awards for effectiveness and design. The launch also put the company on the radar of big pharma. Stiefel was acquired by GSK for $2.6 billion a few years later.